Chrysler Introduces 'Body and Soul,' Its First-Ever SRT Advertising Campaign

For those of you in the greater Gainesville, TX area who are looking for the best performance out there, you can always count on Chrysler's SRT models. To ensure that customers are aware of this option when checking out new Chrysler lineup, the automaker launched its first ever SRT ad campaign.

Called the "Body and Soul" campaign, the first spots ranging from 30-, 60-, and 90-seconds in length debuted on June 8. Not to worry if you haven't caught one on television though, because they will continue to air throughout the entire summer. You won't want to miss out on the celebration of Chrysler's world-class performance vehicles across its brands like the Challenger or the Grand Cherokee.

To further explain the inspiration behind the campaign, Ralph V. Gilles, President and Chief Executive Officer, states, "'Body and Soul' personifies the connection that owners feel with their vehicle; it's that feeling of when you get behind the wheel and step on the throttle for the first time and feel the power of the engine. It's that feeling and legacy that Chrysler Group has forged with owners and their vehicles over the last century; something that SRT brand is creating with a new set of consumers for the first time."1

The theme of each spot draws heavily on nostalgia with flashes of the late 60's and early 70's, when having a license was what every teenager longed for. It leaves us with the question of how a desire to own an automobile can be so strong. When considering all the enhanced performance options offered by SRT models, the question is easily answered.

Be sure to keep an eye out for these spots this summer. You can also get a closer look at the SRT models by simply stopping by our Glenn Polk Autoplex showroom. We'd be happy to schedule you with a test drive or answer any questions that you may have about specs and features!

Source: 1http://media.chrysler.com/newsrelease.do;jsessionid=A382FFF8EBA9038828D1B9DF777C1F10?&id=14415&mid=1

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